The problem with AR games…

… and how User Research can help Over the last few years, I’ve researched and played many Augmented Reality games. Through this experience, and from looking at reviews of other AR games, I’ve learned how critical user research is to the production of a good AR game, and what can go wrong when research isn’t […]

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Test…then test again

Sometimes it can be hard enough to convince a team to test their game once. Testing a game once is great at identifying problems and issues with a game. However after the team have addressed these issues, researchers have a new challenge – convincing the team to test again. Without retesting, it is difficult to […]

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Opinions in User Research

A common question for user researchers is how many participants are required to find ‘true’ results. Clients can say “but that was only one user” as a reason to disregard a finding. A key part of our role is to explain that one user can be very significant, for example in a 5 user study, […]

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