cognition

Chatting as you frag – Why you’re better at games when not paying attention.

Every day after school, I used to rush home to play Perfect Dark (later San Francisco Rush) with my friend. We’d put Chris Moyles on the radio (remember when he was in the afternoon?) and play endless death matches until tea. After a while, we started to notice something weird. Often, we’d get chatting, or…

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Understanding Cognition, User Experience Winners & Losers, and a Design Failure.

Understanding Cognition In order to design a positive user experience, it is important to understand how humans work from a cognitive perspective. There are three aspects of this attention, perception and memory. By understanding what humans can and can’t do, we can create models of behaviour and guidelines that will aid the user experience design,…

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150 150 Steve Bromley