{"version":"1.0","provider_name":"Steve Bromley - User Research","provider_url":"https:\/\/www.stevebromley.com\/blog","author_name":"Steve Bromley","author_url":"https:\/\/www.stevebromley.com\/blog\/author\/admin\/","title":"Amazon understands its customers - Steve Bromley - User Research","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"HsI76WLpEM\"><a href=\"https:\/\/www.stevebromley.com\/blog\/2010\/11\/19\/improving-the-user-experience-of-driving-2\/\">Amazon understands its customers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.stevebromley.com\/blog\/2010\/11\/19\/improving-the-user-experience-of-driving-2\/embed\/#?secret=HsI76WLpEM\" width=\"600\" height=\"338\" title=\"&#8220;Amazon understands its customers&#8221; &#8212; Steve Bromley - User Research\" data-secret=\"HsI76WLpEM\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","description":"Twice this week, I\u2019ve had to discuss the success of Amazon. In my opinion, it\u2019s not due to their content, but rather their successful application of usability and user centred design. Today I\u2019ll be looking at how Amazon has applied user experience principles to build upon their early success and stay competitive in the marketplace.","thumbnail_url":"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/11\/brian.png"}