{"id":1063,"date":"2010-09-08T18:43:19","date_gmt":"2010-09-08T17:43:19","guid":{"rendered":"http:\/\/www.stevebromley.com\/blog\/?p=1063"},"modified":"2019-11-06T17:45:01","modified_gmt":"2019-11-06T16:45:01","slug":"selling-ux-in-games-get-everyone-involved","status":"publish","type":"post","link":"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/","title":{"rendered":"Selling UX in Games \u2013 Get everyone involved"},"content":{"rendered":"

This post forms part 2 of the series of selling UX to games companies<\/a>, focusing on how you, as a proponent of user testing can overcome the major obstacles stopping game companies from investing in this emerging field. This week I\u2019m focusing on visibility and reveal how getting people involved is key to selling UX testing. Specifically, I cover how to get people involved with usability and user experience testing, and the many advantages this will bring to both them and you.<\/p>\n

Getting the whole team involved should be a priority even with the smallest scale tests. Not only is it a vital opportunity to sell the UX process, but it\u2019ll give an undeniably clear example of the benefits that UX testing can bring, and help secure funding to ensure the next round of usability and user experience testing will not be on such a small scale.<\/p>\n

\n
\"Large-Hadron-Collider\"

Phase 2 of Testing<\/p><\/div>\n<\/div>\n

How to Do it:<\/h4>\n

So how can we get the whole team involved when user testing is taking place? This can be divided by time frame into 3 key areas.<\/p>\n

Before a user testing session:<\/strong><\/p>\n

    \n
  • Inform everyone that the tests will be happening \u2013 send a group email, including details on what will be happening, and when, to all interested parties. This could be sent a week in advance, and on the day of the tests, which will increase awareness of user testing and allow you to\u2026.<\/li>\n
  • Invite people to spectate \u2013 Let people know that they can watch the user testing, and that their input would be valued. Perhaps doughnuts will prove a big enough incentive to get people to give up some of their time to spectate.<\/li>\n
  • Ask priorities and \u2018goals\u2019 for investigation \u2013 Encourage people to spectate and be invested in the process by asking what they\u2019re interested in finding out, and incorporating this into the user tests. This will be followed up by a debrief, described later.<\/li>\n<\/ul>\n

    Getting the preparation before a user test correct will help increase awareness of what you do, and how you can help people, break down misconceptions about user testing, and get the team invested in the process. If a team feel like their priorities matter to you, and that they can help shapre the process to ensure it will help them, they\u2019ll become proponents of user experience and usability testing.<\/p>\n

    During a session<\/strong><\/p>\n

      \n
    • Set up a remote viewing session \u2013 This should ideally be in a shared conference room, which allows people to spectate the tests in progress. This can be done using cheap\/free equipment such as webcams, team viewer, and IM clients. Encourage attendance by advertising free food, and letting people know their priorities will be incorporated.<\/li>\n
    • Make space in the test for questions from the team \u2013 At the end of the session, check with the team if there is anything they want to be asked, for example did they want to know more about a subject\u2019s thoughts when displaying behaviour the team found interesting. Note that it\u2019s important that these questions go through you, as this\u2019ll prevent potentially leading questions getting through the net, and increase the validity of the participant\u2019s responses.<\/li>\n<\/ul>\n

      After a session<\/strong><\/p>\n

        \n
      • Run a group debrief after each session \u2013 After the user testing session, meet with all the spectators, and give them freedom to discuss what they saw, and their conclusions from it. This allows the team to share their findings, and will encourage them to get involved again, especially since you will\u2026<\/li>\n
      • Incorporate their findings into your final report \u2013 and give credit!<\/li>\n<\/ul>\n
        \n
        \"edison\"

        You don't want to be accused of stealing credit...<\/p><\/div>\n<\/div>\n

        Advantages<\/h4>\n

        So why go to all the effort of getting people involved with user testing?<\/p>\n

        The first advantage is that it will give credibility to your findings \u2013 not only will the team have helped shaped the conclusions, but they will have seen firsthand the evidence of that behaviour. It\u2019s pretty hard to deny that, for example, the player doesn\u2019t notice when they pick up a power up, having seen them miss it all day.<\/p>\n

        A secondary advantage through involving them with the process is that they\u2019re likely to be more invested and enthused about the process \u2013 the sort of buzz that can help you gain an investment of more time or money in user testing.<\/p>\n

        The most useful advantage of getting the wider team involved is that they\u2019ll add their own expertise and critical eye, highlighting areas of importance to them, and helping make observations in areas that you may miss. This can only help your final report, and gives a much wider legitimacy to the user testing.<\/p>\n

        Making the whole team aware, and involved in the user testing process therefore provides advantages to everyone \u2013 not only yourself, but to the whole team. It\u2019ll help promote the process, and sell further user testing, and therefore is a key aspect of selling UX testing to games companies.<\/p>\n","protected":false},"excerpt":{"rendered":"

        This post forms part 2 of the series of selling UX to games companies, focusing on how you, as a proponent of user testing can overcome the major obstacles stopping game companies from investing in this emerging field. This week I\u2019m focusing on visibility and reveal how getting people involved is key to selling UX […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-1063","post","type-post","status-publish","format-standard","hentry","category-games-user-research","grve-entry-item","grve-blog-item"],"yoast_head":"\nSelling UX in Games \u2013 Get everyone involved - Steve Bromley - User Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling UX in Games \u2013 Get everyone involved - Steve Bromley - User Research\" \/>\n<meta property=\"og:description\" content=\"This post forms part 2 of the series of selling UX to games companies, focusing on how you, as a proponent of user testing can overcome the major obstacles stopping game companies from investing in this emerging field. This week I\u2019m focusing on visibility and reveal how getting people involved is key to selling UX […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\" \/>\n<meta property=\"og:site_name\" content=\"Steve Bromley - User Research\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-08T17:43:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T16:45:01+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/09\/Large-Hadron-Collider.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#website\",\"url\":\"https:\/\/www.stevebromley.com\/blog\/\",\"name\":\"Steve Bromley - User Research\",\"description\":\"Usability and User Research for Websites, Software and Games\",\"publisher\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#\/schema\/person\/9c0be0bbd079c086677d422d1fd9c8c7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.stevebromley.com\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/09\/Large-Hadron-Collider.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#webpage\",\"url\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\",\"name\":\"Selling UX in Games \\u2013 Get everyone involved - Steve Bromley - User Research\",\"isPartOf\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#primaryimage\"},\"datePublished\":\"2010-09-08T17:43:19+00:00\",\"dateModified\":\"2019-11-06T16:45:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/\",\"url\":\"https:\/\/www.stevebromley.com\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\",\"url\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/\",\"name\":\"Selling UX in Games \\u2013 Get everyone involved\"}}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#\/schema\/person\/9c0be0bbd079c086677d422d1fd9c8c7\"},\"headline\":\"Selling UX in Games \\u2013 Get everyone involved\",\"datePublished\":\"2010-09-08T17:43:19+00:00\",\"dateModified\":\"2019-11-06T16:45:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#webpage\"},\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#\/schema\/person\/9c0be0bbd079c086677d422d1fd9c8c7\"},\"image\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#primaryimage\"},\"articleSection\":\"Games User Research\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.stevebromley.com\/blog\/2010\/09\/08\/selling-ux-in-games-get-everyone-involved\/#respond\"]}]},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#\/schema\/person\/9c0be0bbd079c086677d422d1fd9c8c7\",\"name\":\"Steve Bromley\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4dfbbfc5a00187fd6f5fd405361347b2698a65a866f49de07f9486895b6c7029?s=96&d=mm&r=g\",\"caption\":\"Steve Bromley\"},\"logo\":{\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#personlogo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/posts\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/comments?post=1063"}],"version-history":[{"count":5,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions"}],"predecessor-version":[{"id":1070,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/posts\/1063\/revisions\/1070"}],"wp:attachment":[{"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/categories?post=1063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stevebromley.com\/blog\/wp-json\/wp\/v2\/tags?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}