{"id":1699,"date":"2012-03-05T10:16:36","date_gmt":"2012-03-05T09:16:36","guid":{"rendered":"http:\/\/www.stevebromley.com\/blog\/?p=1699"},"modified":"2019-11-06T17:44:59","modified_gmt":"2019-11-06T16:44:59","slug":"measuring-social-interaction-at-games-developer-conference-gdc","status":"publish","type":"post","link":"https:\/\/www.stevebromley.com\/blog\/2012\/03\/05\/measuring-social-interaction-at-games-developer-conference-gdc\/","title":{"rendered":"Measuring Social Interaction at Games Developer Conference (GDC)"},"content":{"rendered":"<p>This week Graham Mcallister will be presenting our research on Measuring Social Interaction at the <a href=\"http:\/\/gamesuserresearch.org\/\">3rd annual Games User Research  summit<\/a> at GDC.<\/p>\n<p>The research looks at what it is that turns friends against each other or makes them bond during gameplay, and why this is of interest during games development. It also demonstrates a practical method that allows developers to evaluate interaction from the very earliest prototypes. More details on this research can be found on the <a href=\"http:\/\/www.gamasutra.com\/view\/feature\/134982\/playing_to_win_measuring_social_.php?print=1\">Gamasutra article<\/a> (currently misattributed, getting that fixed!). <\/p>\n<p>The session is being streamed online, and <a href=\"http:\/\/vimeo.com\/groups\/gursig\/videos\">the video<\/a> will be online shortly after the summit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week Graham Mcallister will be presenting our research on Measuring Social Interaction at the 3rd annual Games User Research summit at GDC. The research looks at what it is that turns friends against each other or makes them bond during gameplay, and why this is of interest during games development. It also demonstrates a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-1699","post","type-post","status-publish","format-standard","hentry","category-games-user-research","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Measuring Social Interaction at Games Developer Conference (GDC) - Steve Bromley - User Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stevebromley.com\/blog\/2012\/03\/05\/measuring-social-interaction-at-games-developer-conference-gdc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Measuring Social Interaction at Games Developer Conference (GDC) - Steve Bromley - User Research\" \/>\n<meta property=\"og:description\" content=\"This week Graham Mcallister will be presenting our research on Measuring Social Interaction at the 3rd annual Games User Research summit at GDC. The research looks at what it is that turns friends against each other or makes them bond during gameplay, and why this is of interest during games development. It also demonstrates a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stevebromley.com\/blog\/2012\/03\/05\/measuring-social-interaction-at-games-developer-conference-gdc\/\" \/>\n<meta property=\"og:site_name\" content=\"Steve Bromley - User Research\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-05T09:16:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T16:44:59+00:00\" \/>\n<meta name=\"author\" content=\"Steve Bromley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bromley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/\"},\"author\":{\"name\":\"Steve Bromley\",\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c0be0bbd079c086677d422d1fd9c8c7\"},\"headline\":\"Measuring Social Interaction at Games Developer Conference (GDC)\",\"datePublished\":\"2012-03-05T09:16:36+00:00\",\"dateModified\":\"2019-11-06T16:44:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/\"},\"wordCount\":109,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/#\\\/schema\\\/person\\\/9c0be0bbd079c086677d422d1fd9c8c7\"},\"articleSection\":[\"Games User Research\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/\",\"url\":\"https:\\\/\\\/www.stevebromley.com\\\/blog\\\/2012\\\/03\\\/05\\\/measuring-social-interaction-at-games-developer-conference-gdc\\\/\",\"name\":\"Measuring Social Interaction at Games Developer Conference (GDC) - 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