{"id":2570,"date":"2020-08-11T08:59:43","date_gmt":"2020-08-11T07:59:43","guid":{"rendered":"http:\/\/www.stevebromley.com\/blog\/?p=2570"},"modified":"2020-08-11T08:59:43","modified_gmt":"2020-08-11T07:59:43","slug":"how-why-product-user-research","status":"publish","type":"post","link":"https:\/\/www.stevebromley.com\/blog\/2020\/08\/11\/how-why-product-user-research\/","title":{"rendered":"Start a new user research team"},"content":{"rendered":"<p>Earlier this year I spoke at the Product Coalition &#8216;P24&#8217; event, and introduced how and why product managers, and their teams should get started with user research.<\/p>\n<p>The brief chat covered topics such as:<br \/>\n&#8211; How user research informs product decisions<br \/>\n&#8211; What are the benefits of running research in house<br \/>\n&#8211; What are the challenges new user research teams face<br \/>\n&#8211; How to justify investment in user research <\/p>\n<p>The full session can be seen here:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/441566520\" width=\"640\" height=\"337\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>This was a great opportunity to collaborate with the product management community, and talk about some of the topics user researchers are enthusiastic about. Although the session was only short, I was happy we could touch on many of the benefits of running in-house user research. <a href=\"https:\/\/mybook.to\/BuildUserResearchTeams\">These topics are explored in more depth in my book<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year I spoke at the Product Coalition &#8216;P24&#8217; event, and introduced how and why product managers, and their teams should get started with user research.<\/p>\n<p>The brief chat covered topics such as:<br \/>\n&#8211; How user research informs product decisions<br \/>\n&#8211; What are the benefits of running research in house<br \/>\n&#8211; What are the challenges new user research teams face<br \/>\n&#8211; How to justify investment in user research <\/p>\n<p>Read on to see the whole session.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-2570","post","type-post","status-publish","format-standard","hentry","category-user-research","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Start a new user research team - Steve Bromley - User Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stevebromley.com\/blog\/2020\/08\/11\/how-why-product-user-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start a new user research team - Steve Bromley - User Research\" \/>\n<meta property=\"og:description\" content=\"Earlier this year I spoke at the Product Coalition &#039;P24&#039; event, and introduced how and why product managers, and their teams should get started with user research.  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