{"id":2582,"date":"2020-08-27T13:01:07","date_gmt":"2020-08-27T12:01:07","guid":{"rendered":"http:\/\/www.stevebromley.com\/blog\/?p=2582"},"modified":"2020-08-27T19:03:17","modified_gmt":"2020-08-27T18:03:17","slug":"calculate-the-roi-of-user-research-and-other-techniques-for-advancing-research","status":"publish","type":"post","link":"https:\/\/www.stevebromley.com\/blog\/2020\/08\/27\/calculate-the-roi-of-user-research-and-other-techniques-for-advancing-research\/","title":{"rendered":"Calculate the ROI of user research, and other techniques for advancing research"},"content":{"rendered":"<p>I recently wrote a guest post for the <a href=\"https:\/\/medium.com\/leading-research\">Leading Research Community<\/a>. The Leading Research team aims to\u00a0explore and answer research leadership questions such as:<\/p>\n<ul>\n<li><em class=\"kr\">\u2018What makes a good (research) leader?\u2019 <\/em><\/li>\n<li><em class=\"kr\">\u2018 How should researchers advance their careers?\u2019<\/em><\/li>\n<li><em class=\"kr\"> \u2018How to get C-suite buy-in on research approach?\u2019\u00a0<\/em><\/li>\n<\/ul>\n<p>In my guest post, I explain why and how to advance a new research team beyond just running usability testing. We go in more depth on how to:<\/p>\n<ul>\n<li>Calculate ROI and prove the financial value of running user research studies<\/li>\n<li>Make it clear user research isn&#8217;t just another opinion<\/li>\n<li>Find and develop research advocates across a company<\/li>\n<\/ul>\n<p><a href=\"https:\/\/medium.com\/p\/beyond-usability-testing-maturing-a-research-team-94e7949087cf?source=email-8f6103d5ea45--writer.postDistributed&amp;sk=9f12b851e539c3c1a14c9516eb8800e4\">The full article can be read the the leading research medium channel, here.<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including:<\/p>\n<p>&#8211; How to make it clear user research isn&#8217;t just another opinion<br \/>\n&#8211; How to calculate and prove the financial value of running user research studies<br \/>\n&#8211; How to find and develop research advocates across a company<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-2582","post","type-post","status-publish","format-standard","hentry","category-user-research","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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