{"id":868,"date":"2010-05-25T09:10:21","date_gmt":"2010-05-25T08:10:21","guid":{"rendered":"http:\/\/www.stevebromley.com\/blog\/?p=868"},"modified":"2019-11-06T17:45:02","modified_gmt":"2019-11-06T16:45:02","slug":"ipad-usability-study","status":"publish","type":"post","link":"https:\/\/www.stevebromley.com\/blog\/2010\/05\/25\/ipad-usability-study\/","title":{"rendered":"iPad Usability Study"},"content":{"rendered":"<p>Just a short update this week, sharing some thoughts on the recent Nielsen-Norman report on usability for the iPad. The recently published study was based research from a combination of both <a href=\"http:\/\/www.stevebromley.com\/blog\/2009\/11\/30\/conducting-an-expert-review\/\">expert evaluation<\/a> and user-testing, and aimed to discover how people interact with the iPad, and what issues typical users would encounter that prevent them from achieving their goals. <\/p>\n<div align=\"center\">\n<div id=\"attachment_872\" style=\"width: 234px\" class=\"wp-caption aligncenter\"> <img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-872\" src=\"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/05\/ipadnano1.png\" alt=\"Ipad Nano\" title=\"ipadnano\" width=\"224\" height=\"380\" class=\"size-full wp-image-872\" \/><p id=\"caption-attachment-872\" class=\"wp-caption-text\">An iPad Nano<\/p><\/div>\n<\/div>\n<p>Jakob Nielsen admits that the study is not as thorough as a typical usability study. However has decided to share it anyway, due to the over-inflated impact that usability studies produced early in a devices\u2019 lifecycle have been seen to have.  As an aside, this is an interesting contrary viewpoint to the disadvantages of being first-to-market  noted in <a href=\"http:\/\/www.stevebromley.com\/blog\/2009\/11\/02\/alan-cooper%E2%80%99s-the-inmates-are-running-the-asylum\/\">\u2018Inmates\u2019<\/a>, which argues that being first to market is irrelevant compared to being \u2018best\u2019.<\/p>\n<p>The report has some interesting key findings, including that the apps seen on the iPad and the iPhone suffer from the re-emergence of a problem not seen since the early 90\u2019s. Unlike web browsers and desktop software, which has established graphical conventions to highlight buttons and GUI elements, iPhone and iPad software has not implemented standard conventions, such as making a clickable button appear 3D. Hence there is no consistent manner of designating important aspects of the UI, and users just didn\u2019t know what they could click on. Nielsen likens this to the first emergence of graphical interfaces of the early 90s, when anything and everything could be a button. <\/p>\n<p>Its therefore clear that the main recommendation of the study is to standardize common elements, like navigation, among first and third party applications, such as \u201cswipe to turn page\u201d, or \u201cpress and hold to delete\u201d. This also links with the studies\u2019 findings that users were unsure what reaction their action would cause, as the apps have yet to find a consistent manner in which to work.<\/p>\n<div align=\"center\">\n<div id=\"attachment_873\" style=\"width: 268px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-873\" src=\"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/05\/ipad_notjustaniphone.png\" alt=\"Not Just a big iPhone\" title=\"ipad_notjustaniphone\" width=\"258\" height=\"330\" class=\"size-full wp-image-873\" srcset=\"https:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/05\/ipad_notjustaniphone.png 258w, https:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/05\/ipad_notjustaniphone-234x300.png 234w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><p id=\"caption-attachment-873\" class=\"wp-caption-text\">Not just a big iPhone<\/p><\/div>\n<\/div>\n<p>The study highlights how the iPad is not just a big iPhone, and different usability issues emerged on the larger device \u2013 most pertinent is that navigation elements on the bottom of the page, as seen in many iPhone applications, will not work on the iPad. The larger screen means that these elements are too far from the user\u2019s field of vision to be noticed \u2013 and hence are not appropriate. What this means for people who make apps is that a custom iPad version is needed, not just relying on the \u2018universal\u2019 up scaling of iPhone apps. <\/p>\n<p>The full report is linked below, and worth a look if you\u2019re interested in the usability, the iPad, or designing an application!<\/p>\n<p>Read the full report, <a href=\"http:\/\/www.useit.com\/alertbox\/ipad.html\">here<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just a short update this week, sharing some thoughts on the recent Nielsen-Norman report on usability for the iPad. The recently published study was based research from a combination of both expert evaluation and user-testing, and aimed to discover how people interact with the iPad, and what issues typical users would encounter that prevent them [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[118],"tags":[],"class_list":["post-868","post","type-post","status-publish","format-standard","hentry","category-user-research","grve-entry-item","grve-blog-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>iPad Usability Study - Steve Bromley - User Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stevebromley.com\/blog\/2010\/05\/25\/ipad-usability-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPad Usability Study - Steve Bromley - User Research\" \/>\n<meta property=\"og:description\" content=\"Just a short update this week, sharing some thoughts on the recent Nielsen-Norman report on usability for the iPad. The recently published study was based research from a combination of both expert evaluation and user-testing, and aimed to discover how people interact with the iPad, and what issues typical users would encounter that prevent them [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stevebromley.com\/blog\/2010\/05\/25\/ipad-usability-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Steve Bromley - User Research\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-25T08:10:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-06T16:45:02+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.stevebromley.com\/blog\/wp-content\/uploads\/2010\/05\/ipadnano1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.stevebromley.com\/blog\/#website\",\"url\":\"https:\/\/www.stevebromley.com\/blog\/\",\"name\":\"Steve Bromley - 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