{"id":99,"date":"2016-11-26T20:38:25","date_gmt":"2016-11-26T20:38:25","guid":{"rendered":"http:\/\/raratheme.com\/preview\/book-landing-page\/?page_id=99"},"modified":"2020-12-09T16:48:56","modified_gmt":"2020-12-09T16:48:56","slug":"about-the-book","status":"publish","type":"page","link":"https:\/\/www.stevebromley.com\/book\/about-the-book\/","title":{"rendered":"About the book"},"content":{"rendered":"\n<p><b>Building User Research Teams &#8211; The Book<\/b><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft\"><img loading=\"lazy\" width=\"300\" height=\"245\" src=\"http:\/\/www.stevebromley.com\/book\/wp-content\/uploads\/2019\/11\/Mock-up-Smaller-e1581848372256-300x245.jpg\" alt=\"\" class=\"wp-image-186\" srcset=\"https:\/\/www.stevebromley.com\/book\/wp-content\/uploads\/2019\/11\/Mock-up-Smaller-e1581848372256-300x245.jpg 300w, https:\/\/www.stevebromley.com\/book\/wp-content\/uploads\/2019\/11\/Mock-up-Smaller-e1581848372256.jpg 550w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p>ISBN: 9781670056849<a href=\"http:\/\/mybook.to\/BuildUserResearchTeams\"><i><span style=\"font-weight: 400;\"><\/span><\/i><\/a><br>225 pages<\/p>\n\n\n\n<p><strong>#1 New Release on Amazon for Web Site Design<\/strong><\/p>\n\n\n\n<p><strong>#1 New Release on Amazon for User Experience &amp; Website Usability<\/strong><\/p>\n\n\n\n<p><a href=\"http:\/\/mybook.to\/BuildUserResearchTeams\"><i><span style=\"font-weight: 400;\">Building User Research Teams<\/span><\/i><\/a><span style=\"font-weight: 400;\"> is a practical guide covering how to start a research team of any size. <\/span><span style=\"font-weight: 400;\">It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team.<\/span><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"http:\/\/mybook.to\/BuildUserResearchTeams\">Get the book now <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2>Contents<\/h2>\n\n\n\n<p><strong>Part 1 &#8211; Make the case for research<\/strong><\/p>\n\n\n\n<ul><li>Learn how research and design work together in product development<\/li><li>Explain the benefits of research in business terms<\/li><li>Avoid some common mistakes for new teams<\/li><li>Educating colleagues about research<\/li><li>Make friends with other disciplines<\/li><li>Create a budget for research<\/li><li>Set research standards<\/li><\/ul>\n\n\n\n<p><strong>Part 2 &#8211; Build research capability<\/strong><\/p>\n\n\n\n<ul><li>Set up participant recruitment<\/li><li>Build a user research lab<\/li><li>Define a research process<\/li><li>Create research templates<\/li><li>Store team knowledge and research files<\/li><li>Meet ethical and legal standards<\/li><\/ul>\n\n\n\n<p><strong>Part 3 &#8211; Run good research from the start<\/strong><\/p>\n\n\n\n<ul><li>Define research objectives<\/li><li>Plan research studies<\/li><li>Run studies<\/li><li>Analyse research findings<\/li><li>Debrief findings and run workshops<\/li><li>Continually improve and iterate the research process<\/li><\/ul>\n\n\n\n<p><strong>Part 4 &#8211; Grow a new team<\/strong><\/p>\n\n\n\n<ul><li>Grow a team over time<\/li><li>Create a demand for research<\/li><li>Develop new research methods<\/li><li>Hire and develop researchers<\/li><li>Make research collaborative<\/li><li>Create a research repository<\/li><\/ul>\n\n\n\n<h3>Read bits of the book<\/h3>\n\n\n\n<p>Article about building new research teams will be released throughout 2020. <a href=\"https:\/\/www.stevebromley.com\/blog\/\">Find them on my personal blog.&nbsp;<\/a><\/p>\n\n\n\n<h3>What the reviews say<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<\/p>\n<p><em>&#8220;I wish this book existed 2 years ago, when I was first making the jump to user research manager.&#8221;<\/em><\/p>\n<p>\n\n\n\n<\/p>\n<p><em>&#8220;An extremely useful resource &#8211; A practical step by step guide of how to build a User Research Team from scratch<\/em>&#8220;<\/p>\n<p>\n\n\n\n<\/p>\n<p><em>&#8220;The demand for user researchers is on a rise, and with that comes the need to organise the bits that enable research insight to pack a punch in design decisions. This was timely read for me, loved it.&#8221;<\/em><\/p>\n<p>\n\n\n\n<\/p>\n<p><em>More than a book &#8211; it gives us clarity on how to advocate for UX in a company and gives a lot of good tips and advice on how to get everyone on board with UX.&#8221;<\/em><\/p>\n<p>\n\n\n\n<div class=\"wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"http:\/\/mybook.to\/BuildUserResearchTeams\">Get &#8216;Building User Research Teams&#8217; now<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Building User Research Teams &#8211; The Book ISBN: 9781670056849225 pages #1 New Release on Amazon for Web Site Design #1 New Release on Amazon for User Experience &amp; Website Usability Building User Research Teams is a practical guide covering how to start a research team of any size. It covers the whole journey, from convincing&hellip; <a class=\"more-link\" href=\"https:\/\/www.stevebromley.com\/book\/about-the-book\/\">Continue reading <span class=\"screen-reader-text\">About the book<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About the book - Building User Research Teams<\/title>\n<meta name=\"description\" content=\"A guide on how to start and grow a new user research team. How to raise research maturity, create a research process and run UX studies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.stevebromley.com\/book\/about-the-book\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About the book - Building User Research Teams\" \/>\n<meta property=\"og:description\" content=\"A guide on how to start and grow a new user research team. How to raise research maturity, create a research process and run UX studies.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.stevebromley.com\/book\/about-the-book\/\" \/>\n<meta property=\"og:site_name\" content=\"Building User Research Teams\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-09T16:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.stevebromley.com\/book\/wp-content\/uploads\/2019\/11\/Mock-up-Smaller-e1581848372256-300x245.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\">\n\t<meta name=\"twitter:data1\" content=\"Steve Bromley\">\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data2\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"http:\/\/www.stevebromley.com\/book\/#website\",\"url\":\"http:\/\/www.stevebromley.com\/book\/\",\"name\":\"Building User Research Teams\",\"description\":\"How to start and grow UX research teams that deliver impactful insights.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"http:\/\/www.stevebromley.com\/book\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"http:\/\/www.stevebromley.com\/book\/about-the-book\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"http:\/\/www.stevebromley.com\/book\/wp-content\/uploads\/2019\/11\/Mock-up-Smaller-e1581848372256-300x245.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.stevebromley.com\/book\/about-the-book\/#webpage\",\"url\":\"http:\/\/www.stevebromley.com\/book\/about-the-book\/\",\"name\":\"About the book - Building User Research Teams\",\"isPartOf\":{\"@id\":\"http:\/\/www.stevebromley.com\/book\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.stevebromley.com\/book\/about-the-book\/#primaryimage\"},\"datePublished\":\"2016-11-26T20:38:25+00:00\",\"dateModified\":\"2020-12-09T16:48:56+00:00\",\"description\":\"A guide on how to start and grow a new user research team. How to raise research maturity, create a research process and run UX studies.\",\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.stevebromley.com\/book\/about-the-book\/\"]}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/pages\/99"}],"collection":[{"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":46,"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/pages\/99\/revisions"}],"predecessor-version":[{"id":379,"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/pages\/99\/revisions\/379"}],"wp:attachment":[{"href":"https:\/\/www.stevebromley.com\/book\/wp-json\/wp\/v2\/media?parent=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}