The launch of the new games UX book ‘How To Be A Games User Researcher’
In support of the release of the upcoming book ‘How To Be A Games User Researcher’, Steve and Seb talk about playtesting, user research and how research makes games better.
Quantitative experiments are an extremely powerful tool for product development. However relying solely on quantitative methods misses valuable data. This wastes your product and development team’s time and costs your company money.
Read on to learn why a mixed-methods approach is best for finding data to inform product decisions.
How to work better with non-researchers, and run more impactful studies. A recent talk from the Games Research and UX online conference.
Many of the points in Jeff Gothelf’s new book ‘Forever Employable’ help a new user research team describe what they do.
In this post, I want to share how the idea of ‘planting your flag’ can help a new research team, and how to apply it in your own organisation