Your A/B tests and surveys are missing information

Quantitative experiments are an extremely powerful tool for product development. However relying solely on quantitative methods misses valuable data. This wastes your product and development team’s time and costs your company money.

Read on to learn why a mixed-methods approach is best for finding data to inform product decisions.

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Plant your research team flag

Many of the points in Jeff Gothelf’s new book ‘Forever Employable’ help a new user research team describe what they do.

In this post, I want to share how the idea of ‘planting your flag’ can help a new research team, and how to apply it in your own organisation

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