Exploring playtesting

Exploring playtesting

For the last six months, I’ve been interviewing game developers about playtesting. I’ve wanted to explore how they define it, why they do it, how they do it, and what makes playtesting difficult.

Join me on the first step of the journey.

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Your A/B tests and surveys are missing information

Quantitative experiments are an extremely powerful tool for product development. However relying solely on quantitative methods misses valuable data. This wastes your product and development team’s time and costs your company money.

Read on to learn why a mixed-methods approach is best for finding data to inform product decisions.

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