It’s easy (and fun!) to complain about people ignoring research – but to make a real difference, effort is needed to make using evidence from research easy for our colleagues.
In this blog post we look at three techniques to get people to take notice of research findings, and increase the impact of our research studies.
I was recently interviewed for Brave UX, where we explored how to start new research teams, building trust in research, and how I got started working in games user research.
Some common reasons teams use to avoid running research studies, why they are misguided, and some tactics for overcoming them.
Misunderstandings about qualitative research can put teams off running research studies. In this article, we’ll look at some examples where this might occur, and some techniques for helping educate people and overcome their fears about research.
In this article, we’ll look at why we should focus on the participant experience, what issues participants encounter, and how to fix them, including sharing a free template to help. This will help research teams to run more reliable research studies.
In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including:
– How to make it clear user research isn’t just another opinion
– How to calculate and prove the financial value of running user research studies
– How to find and develop research advocates across a company