Calculate the ROI of user research, and other techniques for advancing research

In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including:

– How to make it clear user research isn’t just another opinion
– How to calculate and prove the financial value of running user research studies
– How to find and develop research advocates across a company

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Start a new user research team

Earlier this year I spoke at the Product Coalition ‘P24’ event, and introduced how and why product managers, and their teams should get started with user research.

The brief chat covered topics such as:
– How user research informs product decisions
– What are the benefits of running research in house
– What are the challenges new user research teams face
– How to justify investment in user research

Read on to see the whole session.

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