In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including:
– How to make it clear user research isn’t just another opinion
– How to calculate and prove the financial value of running user research studies
– How to find and develop research advocates across a company
Earlier this year I spoke at the Product Coalition ‘P24’ event, and introduced how and why product managers, and their teams should get started with user research.
The brief chat covered topics such as:
– How user research informs product decisions
– What are the benefits of running research in house
– What are the challenges new user research teams face
– How to justify investment in user research
Read on to see the whole session.
Describing the research process, and creating a culture of continual improvement, can help teams produce high quality research. In this article we’ll look at how to do this, and how defining and iterating the research process can help research teams mature faster.
I recommended some design and research books for the PM Library, for people looking to grow research and user centred design in their own companies.
All the templates needed to run user research studies, from kick-off to debrief. Including:
– The Research Project Tracker
– A Research Study Checklist
– Kick Off Meeting Template
– Study Plan and Discussion Guide Template
– Consent Form
– Visitor Information
– Observer Information
– Note Taking Template
– User Research Report Template