About the book

Building User Research Teams – The Book

ISBN: 9781670056849
225 pages

#1 New Release on Amazon for Web Site Design

#1 New Release on Amazon for User Experience & Website Usability

Building User Research Teams is a practical guide covering how to start a research team of any size. It covers the whole journey, from convincing colleagues that they need a user research team, through to the development and implementation of the tools and processes needed, to running high quality studies and mapping the future development of a growing research team.


Part 1 – Make the case for research

  • Learn how research and design work together in product development
  • Explain the benefits of research in business terms
  • Avoid some common mistakes for new teams
  • Educating colleagues about research
  • Make friends with other disciplines
  • Create a budget for research
  • Set research standards

Part 2 – Build research capability

  • Set up participant recruitment
  • Build a user research lab
  • Define a research process
  • Create research templates
  • Store team knowledge and research files
  • Meet ethical and legal standards

Part 3 – Run good research from the start

  • Define research objectives
  • Plan research studies
  • Run studies
  • Analyse research findings
  • Debrief findings and run workshops
  • Continually improve and iterate the research process

Part 4 – Grow a new team

  • Grow a team over time
  • Create a demand for research
  • Develop new research methods
  • Hire and develop researchers
  • Make research collaborative
  • Create a research repository

Read bits of the book

Article about building new research teams will be released throughout 2020. Find them on my personal blog. 

What the reviews say

“I wish this book existed 2 years ago, when I was first making the jump to user research manager.”

“An extremely useful resource – A practical step by step guide of how to build a User Research Team from scratch

“The demand for user researchers is on a rise, and with that comes the need to organise the bits that enable research insight to pack a punch in design decisions. This was timely read for me, loved it.”

More than a book – it gives us clarity on how to advocate for UX in a company and gives a lot of good tips and advice on how to get everyone on board with UX.”