Start a new user research team

Earlier this year I spoke at the Product Coalition ‘P24’ event, and introduced how and why product managers, and their teams should get started with user research.

The brief chat covered topics such as:
– How user research informs product decisions
– What are the benefits of running research in house
– What are the challenges new user research teams face
– How to justify investment in user research

The full session can be seen here:

This was a great opportunity to collaborate with the product management community, and talk about some of the topics user researchers are enthusiastic about. Although the session was only short, I was happy we could touch on many of the benefits of running in-house user research. These topics are explored in more depth in my book.

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