Earlier this year I spoke at the Product Coalition ‘P24’ event, and introduced how and why product managers, and their teams should get started with user research.
The brief chat covered topics such as:
– How user research informs product decisions
– What are the benefits of running research in house
– What are the challenges new user research teams face
– How to justify investment in user research
The full session can be seen here:
This was a great opportunity to collaborate with the product management community, and talk about some of the topics user researchers are enthusiastic about. Although the session was only short, I was happy we could touch on many of the benefits of running in-house user research. These topics are explored in more depth in my book.