Calculate the ROI of user research, and other techniques for advancing research

I recently wrote a guest post for the Leading Research Community. The Leading Research team aims to explore and answer research leadership questions such as:

  • ‘What makes a good (research) leader?’
  • ‘ How should researchers advance their careers?’
  • ‘How to get C-suite buy-in on research approach?’ 

In my guest post, I explain why and how to advance a new research team beyond just running usability testing. We go in more depth on how to:

  • Calculate ROI and prove the financial value of running user research studies
  • Make it clear user research isn’t just another opinion
  • Find and develop research advocates across a company

The full article can be read the the leading research medium channel, here.


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