5 excuses for not running user research, and how to overcome them

Some common reasons teams use to avoid running research studies, why they are misguided, and some tactics for overcoming them.

Misunderstandings about qualitative research can put teams off running research studies. In this article, we’ll look at some examples where this might occur, and some techniques for helping educate people and overcome their fears about research.

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Calculate the ROI of user research, and other techniques for advancing research

In my guest post for the leading research community, I explain why and how to advance a new research team beyond just running usability testing including:

– How to make it clear user research isn’t just another opinion
– How to calculate and prove the financial value of running user research studies
– How to find and develop research advocates across a company

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Start a new user research team

Earlier this year I spoke at the Product Coalition ‘P24’ event, and introduced how and why product managers, and their teams should get started with user research.

The brief chat covered topics such as:
– How user research informs product decisions
– What are the benefits of running research in house
– What are the challenges new user research teams face
– How to justify investment in user research

Read on to see the whole session.

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