Your A/B tests and surveys are missing information

Quantitative experiments are an extremely powerful tool for product development. However relying solely on quantitative methods misses valuable data. This wastes your product and development team’s time and costs your company money.

Read on to learn why a mixed-methods approach is best for finding data to inform product decisions.

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Plant your research team flag

Many of the points in Jeff Gothelf’s new book ‘Forever Employable’ help a new user research team describe what they do.

In this post, I want to share how the idea of ‘planting your flag’ can help a new research team, and how to apply it in your own organisation

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5 excuses for not running user research, and how to overcome them

Some common reasons teams use to avoid running research studies, why they are misguided, and some tactics for overcoming them.

Misunderstandings about qualitative research can put teams off running research studies. In this article, we’ll look at some examples where this might occur, and some techniques for helping educate people and overcome their fears about research.

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