I recently wrote an article for PaulOlyslager.com on gamification and looked at its history, the controversy surrounding it, and what this means to businesses interested in gamification today. Read “Is this the end of gamification” on Paul’s site.
For more on gamification, I also reviewed Gabe Zimmerman’s book “Gamification by Design” last year.
Despite some concerns about how gamification is implemented, there is plenty of evidence of its past successes. Andrew Hunt has asked me to share this infographic he created about some of the business benefits from successful gamification implementation. This is from an associated article based on some exciting gamification implementations within companies, available here.