A common question for user researchers is how many participants are required to find ‘true’ results. Clients can say “but that was only one user” as a reason to disregard a finding. A key part of our role is to explain that one user can be very significant, for example in a 5 user study, […]
Gamification at Work is a new book designed for practitioners to introduce people to implementing gamification on an enterprise level in the workplace. Through promoting best practises from user research, the book aims to avoid the bad design which apparently will cause 80% of current gamified applications to fail. Here’s what I thought.
I’ve never been very good at coding. However I’ve found that the bits I do know have helped me become a better user researcher. In this post I explain how this knowledge has helped me, and why I recommend that all user researchers should learn how to code.
I recently wrote an article for PaulOlyslager.com on gamification and looked at its history, the controversy surrounding it, and what this means to businesses interested in gamification today. Read “Is this the end of gamification” on Paul’s site. For more on gamification, I also reviewed Gabe Zimmerman’s book “Gamification by Design” last year.
I recently spoke to Frank Gaine, the man behind a new web-based iPhone prototyping tool AppInSeconds. It promises to allow rapid prototyping of iPhone apps, and is compatible with iPhones itself, allowing you to emulate menus and create mock GPS functionality quickly and easily and see exactly how they’d function on the phone – ideal […]